Privacy Policy

​Privacy Policy for RuralPlus

​Last Updated: November 12, 2026

Operational Entity: RuralPlus (An Initiative in Synergy with WELL Foundation)

Registered Office Address: ग्राम: रतुपुरा (Village: Ratupura), तहसील: ठाकुरद्वारा (Tehsil: Thakurdwara), जनपद: मुरादाबाद (District: Moradabad), उत्तर प्रदेश (Uttar Pradesh) – 244601, India.

​1. About Us & Our Mission

​Welcome to RuralPlus (accessible at https://ruralplus.in). RuralPlus is a dedicated rural-to-urban e-commerce marketplace and sustainable supply chain platform.

  • ​Our Roots: We operate from Village Ratupura, Thakurdwara (Moradabad, UP) to empower grassroots rural communities.
  • ​Collaboration with WELL Foundation: RuralPlus works in direct operational synergy with Women and Eco Life Livelihood Foundation (WELL Foundation), a registered nonprofit organization.
  • ​Our Core Role: While WELL Foundation mobilizes, trains, and monitors the quality of rural women Self-Help Groups (SHGs) and local artisans, RuralPlus manages the digital marketplace, product branding, packaging, payment processing, and urban doorstep delivery.

​We are fully committed to protecting your personal data in accordance with the Information Technology Act, 2000 and the Digital Personal Data Protection (DPDP) Act of India.

​2. Information We Collect

​To process and deliver your orders of authentic rural goods, we collect only necessary personal information:

  • ​Customer Details: Full name, active mobile number, and WhatsApp number.
  • ​Delivery Information: Complete shipping and billing address, landmark, town/city, state, and pincode.
  • ​Account & Communication: Email address (such as for order confirmation and electronic invoices).
  • ​Order History: Products purchased (e.g., A2 Desi Cow Bilona Ghee, Raw Honey, Sacred Cow Dung Ash, Spices, Handicrafts), order values, and delivery tracking status.
  • ​Technical Analytics: Standard device information, IP address, and essential session cookies to keep items in your shopping cart.

​3. 100% Secure Payments (No Card Data Stored)

​Your financial security is our utmost priority:

  • ​RBI-Approved Gateways: All online transactions are processed through certified, Reserve Bank of India (RBI) compliant payment partners (e.g., Razorpay, PhonePe, BHIM UPI, Net Banking).
  • ​Zero Financial Storage: RuralPlus NEVER collects, handles, or stores your bank passwords, debit/credit card numbers, CVVs, or UPI PINs on its servers.
  • ​Encrypted Checkout: Every checkout session is protected by end-to-end 256-bit SSL encryption.

​4. How We Use Your Information

​We use your details strictly for genuine business operations and customer satisfaction:

  • ​Fulfilling Orders: To pack and dispatch authentic village-made products directly to your doorstep.
  • ​Shipping & Delivery: Sharing your name, delivery address, and contact number with reputed courier partners (e.g., Shiprocket, Delhivery, India Post).
  • ​Order Notifications: Sending tracking links, dispatch updates, and delivery alerts via WhatsApp, SMS, or email.
  • ​Customer Support: Resolving queries, replacement requests, or general feedback quickly.
  • ​Impact Transparency: Sharing verified updates on how your purchase directly supports women’s livelihoods in rural Moradabad (only if you subscribe).

​5. Strict “No-Sale” Data Policy

​We believe in complete transparency and trust:

  • ​No Data Selling: We NEVER sell, rent, lease, or trade your personal information to third-party marketing companies or brokers.
  • ​Authorized Service Only: Data is shared exclusively with necessary operational partners (hosting servers and delivery couriers) solely to complete your order.
  • ​Legal Requirements: Information may only be disclosed if mandatory under lawful directives from Indian judicial or government authorities.

​6. Data Security & Storage

  • ​Protection Standards: We maintain robust digital and administrative security protocols on our servers to protect your data against unauthorized access, leaks, or misuse.
  • ​Data Retention: We retain transaction records only for as long as required to fulfill customer service and comply with legal, accounting, and tax obligations under Indian law.

​7. Your Personal Rights

​As our valued customer, you have the full right to:

  • ​Request a copy of the personal details stored with us.
  • ​Update or correct your contact and delivery information at any time.
  • ​Request the permanent deletion of your account and personal data from our active records.
  • ​Opt out of marketing notifications with a single click.

​8. Grievance Officer & Contact Details

​In accordance with Indian Information Technology rules, our designated Grievance Officer and contact details are provided below:

  • ​Grievance Officer: Mr. Jayveer Singh (Founder)
  • ​Platform Name: RuralPlus
  • ​Partner Organization: WELL Foundation (Women and Eco Life Livelihood Foundation)
  • ​Official Operational Address: ग्राम: रतुपुरा (Village: Ratupura), तहसील: ठाकुरद्वारा (Tehsil: Thakurdwara), जनपद: मुरादाबाद (District: Moradabad), उत्तर प्रदेश (Uttar Pradesh) – 244601, India.
  • ​Official Email: ruralplusofficial@gmail.com / office@wellfoundation.in
  • ​WhatsApp & Customer Support: +91 89230 76509
  • ​Website: https://ruralplus.in

Shopping Cart